22 Comments

  1. Dumitru Brinzan
    · Reply

    Yikes.

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  2. Benjamin
    · Reply

    This is just shady.
    Now I know what product I will never use.

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  3. Michael
    · Reply

    Just seems kind of sad and pathetic to me, and as was said, a huge waste of money. If those people who got the headphones really are big WP influencers, did WIX expect them to be in any way swayed by a bad video and some headphones? Sorry, things just don’t work that way – which could point to an overall flaw in the WIX way of thinking. A fundamental misunderstanding of the market.

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  4. Steven Gliebe
    · Reply

    Make yourself obnoxious to people who like WordPress? That really is a bewildering marketing strategy.

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  5. Craig
    · Reply

    WIX is a joke. Instead of upgrading its core features events and booking services. It’s stopped improving these features for many years. The new WIX mobile app is a handicapped app. to say the least. Its support is another joke who doesn’t solve any technical problem for me. There’s no proper trouble ticket system at all. And you can’t follow up with the reply they sent you.
    I also read that their SEO doesn’t really help wix sites to achieve higher ranking in Google search. Full width website is tedious to create. I’m back using WordPress to build my site. WIX STORE is way too basic it can’t compete with woocommerce period. They ignore my honest feedback on issues with their apps. It’s only suitable for people with simple one shop operation. Also there’s hardly any good third party apps on WIX MARKET PLACE.

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  6. Robert
    · Reply

    Wix needs to spend more time focusing on core features for business and less time on craptacular advertising. It’s a great toy if you want to establish a wedding site but it doesn’t grow with you when your business grows.

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    • Deena
      · Reply

      I literally skipped the article and scrolled straight down to the comments after seeing the heading of this article.

      Just want to say… Lol! To Wix for even trying. The one thing that WordPress will always have over Wix is ‘community’. I’m a website designer and I’ve relied on the WordPress Community for so many years. I don’t think Wix will ever come close.

      WordPress is the Linux of websites, there’s such a vast and capable support system out there that you can literally achieve anything that you or your client needs… without breaking the bank.

      Wix has a long way to go, but it will be nice to see it develop into something really competitive in the near future. I mean although most WordPress plugins are relatively cheap, it does add up in some situations, so some sort of competition will be welcome to bring down pricing i.e. for plugins etc.

      …. sorry for the rant, on my third glass of wine. But seriously, WordPress still has the upper hand… That is constantly evolving… Because of its community.

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  7. Mike Schinkel
    · Reply

    I got one, unsolicited.

    They did email me first to ask if I was okay to get it and I said sure, not knowing what it is.

    BTW, those headphones are $379 on Amazon!!!

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  8. maziar firuzmand
    · Reply

    Another day and another trashing ad by Wix against WordPress. I wonder why they insist on such cheap marketing methods when they have already a huge user base and the highest chance to compete with WP given the market share stats.

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  9. Jonathan
    · Reply

    The joke in all this is, bad publicity is still publicity. Everyone is talking about the way Wix is bad mouthing WordPress. So based on that alone…

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    • Steven Gliebe
      · Reply

      I remember an online glasses store that leveraged it’s atrocious reputation to its advantage. They were purposely horrible in shocking ways. Horror stories about their support line swearing at customers would make the news and so they’d get all these backlinks and rank high on Google for searches for glasses.

      I had to wonder if Wix is trying something similar. Deploy a “newsworthy” ad campaign to get exposure at whatever cost. Or maybe they are serious. Truly bewildering in any case. Probably best not to give it attention.

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  10. Bastian
    · Reply

    Despite that campaign video being atrocious, if any of these WP stars are so offended at receiving those Bose headphones for free, they can send them to me.

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    • Steven Gliebe
      · Reply

      Free is as much as I’d pay for Bose noise canceling headphones considering how fast mine fell apart from daily use.

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  11. Bridget M Willard
    · Reply

    After the week and a half I’ve had and the dogpiling I’ve endured on Twitter the last four months, it was a nice surprise.

    Using physical mail for swag/gifts during time when we’re all stuck at home and some businesses are selling their swag, is another approach.

    It’s hard to judge a marketing campaign if you don’t know the context of their goals. Is it shady? Maybe. It’s not offensive to me. Is it a violation of Trademark? That’s for a lawyer to answer.

    The guy in a blazer doesn’t look like any WordPress person that I know. Not stuffy, not forgetful. Sure, are updates more complicated now? Yes. Should businesses hire professionals? Yes.

    Probably, for many of our clients that don’t have the budget to hire a professional, Wix is a real solution.

    We all need a place to market ourselves online. I chose WordPress. Some choose WordPress.com. Some choose Squarespace, Webflow, Stackbit, and, yes, Wix.

    It’s important that we rise above this. Yes. I got the headphones. Will I use them? I live alone so probably not. Did I feel appreciated? Yes.

    What can we, as WordPress products and services learn from this?

    Wix is advertising.

    We are not.

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  12. Dave LeBlanc
    · Reply

    I guess I know where I rate. I didn’t get a pair of head phones.

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  13. Michael Edwin
    · Reply

    People shouldn’t underestimate Wix or anyone else in this space.

    Over the past few months, I’ve seen many of my WooCommerce clients ditch their WP sites and switch to Shopify. This is after only building their sites in 2020.

    Woo has become cumbersome and the addons required to run a reasonable online store has bloated the performance requirements and yearly costs to the point where Shopify has become an agile bargain by comparison.

    The fact that many of Woo’s plugins switched their licensing a few years ago to require full-price yearly renewals was certainly a set backwards. Hopefully, the gang at Automattic with take notice and address these issues (and others) or risk conceding this market to the competition.

    Since we’re also a Shopify affiliate, whether they choose WP/Woo or Shopify makes little difference to me.

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    • Steven Gliebe
      · Reply

      A lot of die-hard WordPress users actually do recommend other CMS’s. It depends on the user and their needs. I always recommend Shopify over WooCommerce and often recommend Squarespace to friends who need a simple all-in-one website at a reasonable cost. These are good companies worthy of consideration. Wix is not.

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  14. Nissar Ahamed
    · Reply

    Or make a much better product,and these influencers will start using you Wix. How about that?Instead of a bribery campaign.

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  15. Otto
    · Reply

    Apparently there was some delay in my package, but I just got an email from FedEx saying that my package from Wix was delivered. I look forward to seeing what’s in my mailroom when I go home tonight. 😁

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  16. Laura Byrne
    · Reply

    Here’s why this fails from a marketing standpoint, Yes, it’s true to a degree that “just get my name in the papers” , but there is also the Streisand effect. It’s a double-edged sword.

    I’m going to bring out my former marketing head of a major non-profit card here.

    Let’s look at it in a more nuanced fashion. Who was targeted for this campaign? By a rough look around I’m seeing a lot of people who are identified as “WordPress Influencers” but are they and/or a significant number of the folks they routinely encounter Wix’s target market? I’d argue, no. based on seeing a significant number of enterprise agency owners, heads of highly successful plugin shops, folks who are deep in the security realm…I could go on…these are not the droids you are looking for. They should have aimed at solopreneurs who help the DIY folks who have a little more cash. Hell, they should have REWARDED their current high end users and asked them to be their spokes people. Your next customer YOUR CURRENT ONES!

    Let’s look other parts of this campaign. Anyone else finding it problematic that that there is one women in this campaign? Anyone else see the only POC are in two ads: in ad 1) they have been reduced to a blip where they slap each other silly in a plugin fight; in ad 2) we meet the Spanish speaking stereotype from hell. I don’t know about the rest of you, but I was left wondering who in the bloody hell greenlit this did they miss the entire BLM and MeToo movements, does is elude them that the Latinx community is the fastest growing demographic in the US? And this is before I get to Asian representation of any kind, I mean it’s not like that’s been in the news steadily for THE LAST THREE WEEKS or annoying. We’re they absent the day buying power, rising entrepreneurs, and demographics were taught…looks like it.

    Next up for kicks and giggles, this is a brand that tweets once since April 1st and then 6 times in an hour today. You’ll find a similar dearth of content on their other social media outlets. Check out the comments on those posts and the vast majority are not good. That’s not a marketing strategy for a major brand, that’s throw some shade at the number one market share and let’s see what happens. I don’t think these folks would know a SWOT campaign if it ran up and bit them on the backside.

    In short this is a travesty of their own making with dubious ROI at best.

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  17. Lisa Silver
    · Reply

    Wix’s negative ad campaign targeting wp is a rather backhanded compliment. Just makes wp diehards dig in a little deeper and appreciate the beauty that is open source CMS even more.

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