Display  a single note   in  inbox news tech tooob


Email:

User name:

Password:

-->
Tuesday, April 13, 03:16PM  by:shuri
news,
tech,
facebook,
google,
microsoft,
marketing,
technology,
internet,
software,
online advertising,
github,
gizmodo,
internet privacy,
web browsers,
tracking,
google chrome,
ikea,
electronic frontier foundation,
targeted advertising,
web analytics,
alphabet inc.,
ken paxton,
http cookie,
bennet cyphers,
Viewable by:

source What You Need To Know About FLoC, The Ad-Targeting Tech Google Plans To Drop On Us All
About two weeks ago, millions of Google Chrome users were signed up for an experiment they never agreed to be a part of. Google had just launched a test run for Federated Learning of Cohorts—or FLoC–a new kind of ad-targeting tech meant to be less invasive than the average cookie. In a blog post announcing the trial, the company noted that it would only impact a “small percentage” of random users across ten different countries, including the US, Mexico, and Canada, with plans to expand globally as the trials run on.